Consumer expectations are constantly evolving. Looking back at the last year, given the pandemic, consumers world over are making more health and environmentally conscious choices when it comes to consumption habits. This has paved the way for brands to innovate and for consumers to be more exploratory in their choices.

As a leading grocery platform, we acknowledge the importance of recognising our consumers’ changing preferences. We are also aware that many young businesses tend to fail in the absence of the right ecosystem to provide them with the tools required to attain success. …

Hello team Capitalmind,

We appreciate the effort to create more consumer transparency, and believe that technology can help people lead better and healthier lives.

In a market where an average household has to travel over an hour to reach a supermarket, Grofers is utilising the entrepreneurial spirit of Indians to create an online experience that makes consumers feel like they are shopping in a neighbourhood convenience store (accessibility), while giving them the advantage of prices (affordability) and choice (assortment) that a large supermarket would provide.

We have looked through your report, and are highlighting some facts that may be useful…

Sweet tooth cravings? We know that it gets tricky to satisfy them at times. You can have a bar of simple chocolate to pamper yourself but it will never be enough. Adding to our 90 minutes to a meal series, 4 recipes that will satisfy you with different intensity of sweetness. Use them to complete your meal or just to beat your sugar cravings.

For ingredients, click here.

Read on.

Strawberry Crepes



  • 1 cup all-purpose flour
  • 2 eggs
  • 1/2 cup milk
  • 1/2 cup water
  • 1/4 teaspoon salt
  • 4 tablespoons butter, melted
  • 8 strawberries, sliced
  • 1/4 cup sugar

Chocolate Sauce:

  • 1/2…

Dinner gatherings are about catching up with friends, gossip, drinks, and above all, something yummy to munch on. It is always a catch to find food recipes that are easy enough to prepare and lip-smacking enough to collect some applauds. And we are sure you would also like to show off a part of your culinary skills that will leave your friends with an unforgettable food experience.

This time, we bring mushrooms to be your saviors. To make things easier, Grofers can deliver all the ingredients to your doorstep within 90 minutes. Get Ingredients

Read on.

3 Cheese Mushroom Poppers

INGREDIENTS (Serves 3 people)

Evolution of our data pipelines

By Akshay Agarwal

Design by Asif Jamal

The Beginning

As Data Engineers at the biggest online grocery company in India, one of our major challenges is to democratize data across the organization. But, when we began evaluating how well we were doing on this goal, we realized that frequent errors in our data pipelines had caused our business teams to lose confidence in data. As a result, they were never sure which data source is correct and apt to use for their analyses and had to consult the data platform team at every step. …

By Aditya Rajan

The only silver lining for us during COVID-19 was that we got a chance to optimize our resources in our run to cut costs — a long-pending activity. All the teams across the organization were focused on reducing the operating costs as much as possible. Similarly, DevOps teams were mainly concerned with costs related to our infrastructure.

Cross-AZ data transfer cost was one of the major contributors which ultimately led to a discussion around moving the non-critical workloads to a single AZ in order to reduce cross-AZ data transfer due to chatter between applications and trim some…

Originally posted on January 27, 2015 at

Breakfast is supposed to be the most important meal of the day. But wait, when was the last time you actually had something which was easy to cook, tasty and healthy? Been long, right? Let us help you a bit in breaking the monotony created by your daily bowl of oats or eggs.

Adding to our 90 minutes to a meal series, a few breakfast recommendations that will help you add a little joy to your morning meal.

You can get all the ingredients through our app —

Read on.

Buttermilk Apple Pan Cakes


Originally posted on January 22, 2015 at

We are big believers at Grofers in eating healthy and cooking fresh. Although the staple diet of maggi or take-out can be good for the soul — the body might not be as thankful. You will be surprised (as we were) at how easy can it be to cook easily.

In our 90 minutes to a meal series, we will be posting easy to make recipe for all kinds of cuisines. …

Originally posted on December 17, 2014 at

One year ago, we were 2 people — trying to convince merchants in Delhi to trust us with their deliveries. Yesterday, we delivered 1250 orders and 200 Grofers pitched in to make it happen across Bangalore, Delhi and Mumbai.

So, to celebrate one year of on-demand deliveries at Grofers — we wanted to show off our delivery muscle, a little. If you download the Grofers App, and check out a birthday wish before 8PM today, we will send Free Macarons to your doorstep within 90 minutes- any where in Delhi NCR. Last I checked, no one ever said no to free macarons.

Originally posted on December 15, 2014 at

Over the past few months, our engineering team has had their hands full. We spent a big part of the year wrestling with setting up a system that would help us and our partner merchants track deliveries throughout the city.

We not only had to create the technological infrastructure to manage this system, but also set up operations that can sustainably operate it in the long run. …

Grofers Blog

Grocery delivered safely with SuperSavings

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